In this age of Facebook, Twitter, Instagram and all other forms of social media it’s difficult to decide on the face of it what is true and what is false. People are misquoted, pictures are falsified and stories are fabricated but there are times when the truth really is stranger than fiction. In 2013 a woman posted a picture on Facebook other Capri Sun juice Pack that was brimming with mold.
Her post said, “WARNING TO ALL PARENTS: my friend Jennifer gave her son a caprisun Saturday and he told her it tasted funny. She took a sip and said it tasted like straight alcohol. Cut it open and it was nothing but mold inside. Evidently, this happens a lot. They say the lack of preservatives leaves them susceptible to fermentation. I will never let Delo drink another. FYI: this pouch expires April 2013 and we don’t own a delorian to go “back to the future” so it wasn’t expired.
God bless, have a great day!”
Now it was up to capri sun to see what they would do about this and their reaction was better than anyone could have hoped. They pointed out that since their product uses no artificial preservatives there is always a chance for mold to grow. Then they had the mold tested and found that it was the same type that forms on bread and fruit. This mold, unless ingested regularly poses no danger to people. Then the company went on to invest millions in new packaging and a new design for their drink pouches. All Capri Sun pouches now have a see-through plastic bottom so that you can tell at a glance whether the drink is fresh.
This is a success story. The company heard the concern of its patrons and went extreme lengths to reassure the public. When it comes to mold it is always better to be sure.